In the world of selling a product the product may not automatically tell people why they want it. They may in fact want it but can’t think right away of a reason they would. The concept of display stands and display posters is to give people a reason to want your product. By showing them why your product could help them, how cool it would be to have it or even show other people using it it could become a hit. Just throwing it on a table may come off as cheap or second hand. People are simply used to seeing things displayed!