adidas trainers are widely believed to be godfather of shoes. The company was launched in 1948 by a cobbler named Adolf Dassler in Germany. Many believe that name adidas is an abbreviation of “all day I dream about sports”. However it is not the case. Adi was nick name of Adolf Dassler which was combined with first three letters of his surname and that is how trade mark “adidas” came into being. First letter of trade mark was kept small so that it stands out differently in market. Founder of company died in 1978 at the age of 78.