One way to develop trust with your regular patients is to keep them informed about what you and your practice is doing. This could include details about new procedures that you offer or new technologies that you are using or it could just be fun things about you and your family that long lasting patients might find fun to read.

You can part with this information through Blog marketing for existing patients. Start off first writing a blog that is included on your website. Don’t forget to constantly add to it so that search engines will be alerted and will place your site on the top of lists of dentists sought after by potentially new patients.

Then include the blog in periodic e-mails that you send to your existing patients. Many of them may get a kick out of getting an e-mail from Dr. Dentist telling them what’s new with the practice and with Dr. Dentist and his family too.