You can earn more money through your website by including certain things. You can include certain specific columns or events. They can be a weekly pod cast, a series of interviews and a monthly survey or a special project. There are many companies who can sponsor them. All of them can be sponsored together or individually. It provides you an alternative way to make money online. This also gives the advertisers to reach their specific audience. Therefore you can command rates and reduce the responsibility on your shoulders as well.